Here at KNOW Beauty, we’re all about keeping you in the know. That’s why we’ve put together a guide to explain some of the main impurities lurking in your water and how they affect your skin and hair. 

Water that contains high levels of minerals (mainly magnesium and calcium), potentially heavy metals and other contaminants. These minerals and impurities are picked up as water travels through rock formations and soil.

With every wash, hard water leaves its mark on your body, and 
as it builds up, it makes it harder for soaps and shampoos to do their job.

Hard Water x Your Skin and Hair = Clogged pores, skin irritation, and dull and dry skin (in look and feel).

A chemical commonly used in water treatment to disinfect and kill harmful bacteria, often leaves behind excess chlorine and creates various chemical byproducts in our tap water. With every wash, Chlorine robs your skin and hair of its natural oils, leaving it dry and dull.

Chlorine x Your Skin and Hair = Acne, eczema, faded hair color, psoriasis, random rashes and breakouts, and accelerated aging (hello wrinkles).

Tiny, hard, plastic particles that go unnoticed, found 
in our tap water due to the increasing plastic pollution and other environmental no-no’s. With every wash, Microplastics graze against the natural barrier of our skin and hair, leaving it weak a
nd vulnerable.

Microplastics x Your Skin and Hair = clogged pores, skin irritation and sensitivity, worsens eczema and psoriasis, damages our skin's barrier, 
and accelerates aging.