Know Beauty was born out of a genuine, personal need.

I've struggled with oily, acne-prone, problematic skin for most of my adult life. Despite trying countless remedies, I couldn't find products that truly addressed the root cause of my skin issues.

I found myself constantly changing my self-care routine to keep up with ever-changing trends, questioning product claims, and wondering if a higher price tag actually meant higher quality.

For me, skin and hair care aren’t just routines; they’re acts of self love. Yet, they became a source of frustration and confusion. So, I decided to take matters into my own hands and create a solution.

My hope for KNOW Beauty is that it takes the guesswork out of your beauty routine, giving you a sliver of peace in a chaotic world, and becomes an empowering companion on your self-care journey, just as it has and continues to be for me.