Healthy Skin,
without the
trial and error.

A more intelligent skincare routine, shaped by your DNA and lifestyle factors.

  • Simply Clean
  • Environmentally Conscious
  • Cruelty Free
  • Simply Clean
  • Environmentally Conscious
  • Cruelty Free
  • Simply Clean
  • Environmentally Conscious
  • Cruelty Free
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would recommend
Know Beauty products to a friend

MY HOLY GRAIL

by Anya

"

OK LISTEN UP!!! I am SO SO SO picky with my moisturizers and this one is absolutely perfect... I think it’s a product I’ll use for the rest of my life - not kidding.

"
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REVOLUTIONARY

by Michelle

"

Finally I understand more about my skin. Fantastic insights into the ingredient i need to help nourish it.

"
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LOVE IT

by Aimee G.

"

I had it a week and everyone noticed no blackhead no rash its amazing so light and after your skin feels so soft it really deep cleans and make you look good lots of compliments 🥰

"
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FAST RESULTS I’M IN LOVE!!!!!

by Emely R.

"

...I have been more comfortable just wearing my own skin out without any foundation, this product is amazing!!! Thank you Knowbeauty!!!

"
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Most innovative skincare product I've ever used!

by Darian B.

"

Golden goodness! The beautiful. light gel smells amazing and is so gentle... Cannot recommend enough.

"
See All Reviews

Shop Our Favorites

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Your skin is part nature, part nurture.

KNOW is the first brand to combine your DNA and daily habits to create your ideal routine.

Genetic Factors

Future proof your routine by understanding your skin DNA.

  • 91
    Skin Elasticity
  • 79
    Pigmentation
  • 66
    Collagen
  • +
    +4 More
  • 77
    Sensitivity
  • 62
    Collagen
  • 90
    Elasticity
  • +
    +4 More
  • 71
    Elasticity
  • 80
    Collagen
  • 23
    Sensitivity
  • +
    +4 More
  • 80
    Sensitivity
  • 60
    Collagen
  • 50
    Elasticity
  • +
    +4 More
  • 82
    Glycation
  • 39
    Pigmentation
  • 66
    Sensitivity
  • +
    +4 More

Lifestyle Factors

Find out how your climate, diet, and habits impact your skin condition.

  • 33
    Sun Exposure
  • 80
    Glycation
  • 47
    Hydration
  • +
    +5 More
  • 40
    Hydration
  • 78
    Glycation
  • 34
    Stress
  • +
    +5 More
  • 75
    Hydration
  • 40
    Sun Exposure
  • 24
    Glycation
  • +
    +5 More
  • 60
    Hydration
  • 55
    Glycation
  • 90
    Stress
  • +
    +5 More
  • 57
    Hydration
  • 35
    Stress
  • 91
    Sleep
  • +
    +5 More

Khadijah

Acne-Prone

Lizzi

Dry

Amanda

Dry

Michelle

Sensitive

Natalie

Sensitivity

Madison Beer

Acne-Prone

Vanessa Hudgens

Sensitivity

Two Skin Stories, One Common Goal

Growing up in the public eye, KNOW co-founders Vanessa Hudgens and Madison Beer got a head start on their skin journeys. After dealing with acne and insecurity, they found that clean products and a smart approach to skincare made all the difference.

Meet Dr. Karen

Our Chief Medical Officer and co-founder, Dr. Karen Kagha, is a dermatologist and expert in developing intelligent skincare based on factors like genetics and lifestyle. The proof is in our products.

Dr. Karen

Sensitivity

"If you’re sick of playing a constant guessing game when it comes to your skin routine, it’s time to check out KNOW Beauty."

"With a focus on personalization, effectiveness, and unique skin needs, this line is truly inspired by personal beauty experiences."

"Powered by a first-to-market Skin Diagnostic Quiz and Skin DNA Kit, KNOW Beauty hopes to get away from the cookie-cutter approach often taken with skin care and turn it into a bespoke one."

"I’m really liking the line and feel like it is right for my skin type. I can see this saving money in the long term since there’s less wondering if a product will be too heavy or drying."

"If you’re surprised by the fact that genes play a part in all of these categories, well, now you know."

"These are serious products for people overwhelmed by the current state of skincare mania."