"If you’re sick of playing a constant guessing game when it comes to your skin routine, it’s time to check out KNOW Beauty."

"With a focus on personalization, effectiveness, and unique skin needs, this line is truly inspired by personal beauty experiences."

"Powered by a first-to-market Skin Diagnostic Quiz and Skin DNA Kit, KNOW Beauty hopes to get away from the cookie-cutter approach often taken with skin care and turn it into a bespoke one."

"I’m really liking the line and feel like it is right for my skin type. I can see this saving money in the long term since there’s less wondering if a product will be too heavy or drying."

"If you’re surprised by the fact that genes play a part in all of these categories, well, now you know."

"These are serious products for people overwhelmed by the current state of skincare mania."