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One Routine, Zero Guesswork

We know skin, and we want to learn about yours. It shouldn’t take more than a minute to give us the basics. After that, there are some optional questions that will help us create an even more personalized routine. You’re in charge!

Let's Go

Hi, and welcome! My name is Dr. Karen Kagha, KNOW co-founder and dermatologist. This diagnostic will build the best routine for you, and it shouldn't take more than 1 minute. So, what should we call you?

Great to meet you, ${ answers.name }! Location-based factors like pollution and humidity can have a big impact on your skin. What zip code do you live in?

More Info

Where you live has a huge impact on your skin. Climate, air quality, and temperature all play factors in how you should design your skincare regimen.

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Got it! Which skin tone matches yours best?

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The Fitzpatrick scale (pictured here) was developed in 1975 to determine how different skin pigmentations are impacted by sun exposure. The sun has gotten stronger since the ‘70s, but this tool is still the gold standard for skin scientists to measure sensitivity to the sun. (Side note: this scale is often wrongly used to predict skin pigmentation. We’re just going to use it for predicting probability of sunburn.)

What’s your age?

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Skin changes as we age, so we want to address your most current skin state.

Let’s talk about skin sensitivity. Is it an issue for you?

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When our skin flares up it means something is off. You could be using products that irritate your skin, wearing synthetic fabrics (like polyester), or your environment could be a stressor.

Does Eczema or sensitive skin run in your family?

Do you get random rashes on your face or body that get itchy or flaky?

Do you have allergies?

Does your skin tend to get dry or irritated when you try new skin products?

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Sometimes too much of a 'good' thing can be a bad thing. Let us know if this is an issue for you. If you only sometimes experience this, hit yes!

Now that we've covered sensitivity, let's chat breakouts. Do you have acne-prone skin?

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Acne is usually associated with our teens, but some adults deal with it later on too. Hormonal acne aside, treating breakouts is usually focused on balancing your skin’s oil production.

Do pimples pop up on your face more than once every couple of months?

Do you sometimes get painful bumps or cysts under your skin?

Have you recently been treated by a doctor for acne (or thought about seeing a doctor for your skin)?

On a standard day, which image below looks most like your skin?

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Blackheads are plugs of sebum. They're generally small, dark and not inflamed. Whiteheads are a pale or white-topped pustles (AKA your standard zit). Papules and pustules are bigger, inflamed breakouts. Cysts tend to be large, red, deeper and more painful. Side note: cystic acne cannot be treated with over-the-counter products or treatments. If you’re seeing cysts, schedule an appointment with a dermatologist for a proper diagnosis and treatment. The longer you wait to care for cystic acne, the more prone your acne will be to scarring.

Do you have issues with rosacea?

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True to its name, rosacea creates rosey red coloring on your cheeks as a result of visible blood vessels. Rosacea can also be seen in skin of color, where the redness may be more subtle. It’s a skin condition that affects 415 million people worldwide (5% of the population), and many people don’t even know they have it.

Does your face get red in reaction to exercise, spicy foods, or alcohol?

Do your pimples typically crop up along with redness?

Do you get dark spots or inconsistent skin coloring?

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Hyperpigmentation is what we call uneven skin tone. It can be caused by lifestyle factors like sun exposure or hormonal changes, but it can also be genetic.

Sun spots are dark areas of your skin that tend to be larger than freckles. Do you have a lot of sun spots?

Do you have darker patches on your face (maybe forehead, cheeks, upper lip)?

Do your darker spots get even darker after being in the sun?

Let’s explore your skin type. Does your skin feel oily or dry?

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Dry skin can often feel tight, while oily skin makes you look shiny, especially in the T-zone (forehead and nose areas). Our skin types can affect our skin’s elasticity, collagen levels, or propensity for wrinkles.

Is your face tight after washing it?

Do you need to moisturize your skin often?

Does your skin tend to look shiny in photos?

Do you have any challenges with your under eye area?

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Your eyes don’t lie! Since the skin around your eyes is thinner and more delicate, fatigue and dehydration will show up here first.

Do your lips ever feel dry?

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Your lips are a good indicator of your overall hydration level. They need TLC too!

Are you pregnant or planning to become pregnant?

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Ingredients like salicylic acid and retinol can be harmful to women when they’re pregnant. We’re just looking out for you (and baby).

How much time do you spend in the sun on a weekly basis?

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Our skin has a complicated relationship with the sun. The more time we spend in the sun, the more we need to recuperate and rehydrate.

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And now for the most important part: what are your skin concerns, in order of priority?

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OK! Now that we've covered the basics, we can show you your initial results, or we can personalize your routine even further by looking at your lifestyle.

Heads up: if you stop here, you'll see partial skin diagnostic results, but you’ll miss out on learning how your lifestyle can affect your skin.

How many alcoholic beverages do you consume daily, on average?

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Spoiler alert: alcohol is not great for your skin. Alcohol dehydrates our cells and organs, leaving our skin very thirsty. Sometimes alcohol can even cause conditions like rosacea. Drinking lots of water and moisturizing skin are key ways to counteract alcohol’s effects.

Be honest: how much water do you drink everyday?

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We don’t know who needs to hear this, but drink more water!

Are you a smoker or have you ever been one? (We’re talking about tobacco)

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Cigarettes have a ton of chemicals that break down collagen and elastin, the skin’s building blocks. Smokers tend to need some extra support with moisturizing and reducing skin inflammation.

How often do you work out?

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Exercise is great for your mind and body – but sweat can clog pores when not properly cleansed.

On average, how much sleep do you get each night?

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Sleep deprivation can show up as dehydrated skin, uneven texture, inflammation, acne, or stunted collagen growth.

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How stressed do you feel on an average day?

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Stress triggers chemical reactions that can make your skin more volatile. For example, stress causes your body to release a hormone called cortisol, which signals oil production. More oil = more breakouts. Not to mention, stress can aggravate existing problems like eczema and cause hives or rashes.

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Do you struggle with anxiety or depression?

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Even when we try to hide our anxiety, it can eventually show up on our skin. If you already have issues with acne, eczema, psoriasis or rosacea, anxiety can cause a flare-up. In other cases, anxiety may show up through actions like hair pulling or skin picking, which can also damage skin.

Do you suffer from any of the following health issues: thyroid problems, kidney disease, diabetes, or an autoimmune disease?

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Among other needs, healthy skin relies on normal hormone levels or the ability to process nutrients from food. When those processes stop working properly, our skin stops getting the nourishment it needs and can get scaly and dry.

How often do you eat refined sugar (baked treats, soda, ice cream, chocolate etc)?

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Little known fact: sugar can speed up your skin’s aging process. Sugar weakens collagen and elastin, which are the foundation for plump and youthful looking skin. Thank goodness for moisture boosting ingredients!

How much low fat or skim milk do you consume each day? (We’re talking about fluid form, not dairy products)

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Some research indicates that milk consumption correlates with the onset of acne.

Do you take any protein shakes or supplements to build muscle?

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If you’re not sure, do whey protein or creatine ring a bell?

How often do you consume unsaturated fatty acids (nutrition-packed foods like salmon, eggs, seeds, and nuts)?

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That’s science speak for nutrition-packed foods like salmon, eggs, seeds, and nuts.

What method do you generally use to cook your food?

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AGEs (Advanced Glycation End Products) accumulate in your skin when your body is over-saturated with sugars, which weaken elastin and collagen. As these protein structures break down, wrinkles appear on the skin surface. Frying, roasting and grilling food increase AGEs, while steaming or boiling lower the production of AGEs.

Now that we’ve mapped your skin based on your current lifestyle, let’s look at how to future-proof your skincare regimen. Curious to learn about your skin DNA?

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Genetics show how each unique person’s skin is predisposed to common skin problems. Understanding your DNA now will help you get ahead of future issues before they appear.

It’s time to review your skin diagnostic!

Give us your name and email address, and we’ll email your confidential skin insights.

The Results Are In

Enter your email to receive your personalized skin routine (and get 25% off, on us!)

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Your Key Ingredients

These are the clean, targeted ingredients your skin needs.

Your 3 Piece Routine

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Your Key Ingredients

These are the clean, targeted ingredients your skin needs.

Further Enhance Your Routine

with these additional personalized recommendations.

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