KNOW Beauty was co-founded by Vanessa Hudgens, Madison Beer and Chief Medical Officer, Dr. Karen Kagha.
For too long, the beauty industry has fixated on the idea of unachievable perfection which fuels self-doubt and insecurity. Having grown up in the public eye, Vanessa Hudgens and Madison Beer, co-founders of KNOW Beauty, had to work through their own skin challenges with the entire world watching. They both felt completely in the dark, overwhelmed by the amount of trial and error they went through to understand their unique skin needs.
They both had expressed interest separately in starting a skincare brand that would help people get to know their skin better and cut out the frustrating trial and error. Having run in similar circles for years, they were brought together through a family connection (Madison was close friends with Vanessa’s sister, Stella).
From there, they met Dr. Karen Kagha, co-founder and Harvard-trained dermatologist who is equally as passionate about empowering people through science-backed skincare.
That’s when KNOW Beauty began. Although they are different ages and have different approaches to their skincare regimens, all three share the same passionate philosophy that skincare should not be trial and error — it should be intelligent and personalized, allowing you to feel like your best self.