In her late teens, Madison dealt with consistent acne that made her self-conscious and had a big impact on her mental health.

Skincare was a trial and error journey. At first, her routine was nonexistent, and then when she started following too many online recommendations, it got worse.

Over the years, Madison learned to rewrite her internal monologue and be kinder to herself. Today, her goal is to help everyone get to know their skin through an easy and effective process.

Vanessa grew up in front of the camera, which was challenging when started struggling with breakouts in her early 20s and knew they would feature on screen.

Since then, Vanessa has spent years refining her skincare ritual and embraces it as a way to mentally ground herself. She’s a self-professed product connoisseur: you name it, she’s applied it to her skin.

As Vanessa approached her 30s, the focus was on discovering a regimen that was as efficacious as it was grounding. After trialing hundreds of products and ingredients, she wanted to create an easier way.

When Vanessa and Madison joined forces, they sought out a dermatologist who could not only guide the range, but who was just as passionate about transforming the narrative in the skincare industry.

Enter Dr. Karen Kagha, KNOW co-founder and Chief Medical Officer. A Harvard-trained dermatologist and an expert in developing intelligent skincare, her process takes into account both internal factors (genetics) and external factors (lifestyle, environment) to make personalized skincare products that help people feel more confident in their skin.