Our Founder

Vanessa Hudgens created KNOW in partnership with Chief Medical Officer, Dr. Avnee Shah, to build a smarter way for people to know their skin.

Growing up in the public eye, Vanessa faced unrealistic beauty standards. Struggling with acne, she tried every product under the sun, which led her to the realization: skincare shouldn't be trial and error. It should be based on what’s right for you (and not what works for someone else).

Vanessa Hudgens

Sensitivity
Vanessa Hudgens

Vanessa Hudgens

Sensitivity
Vanessa Hudgens

Vanessa Hudgens

Sensitivity
Vanessa Hudgens

Vanessa's Journey

Vanessa grew up in front of the camera, which was challenging when started struggling with breakouts in her early 20s and knew they would feature on screen.

Since then, Vanessa has spent years refining her skincare ritual and embraces it as a way to mentally ground herself. She’s a self-professed product connoisseur: you name it, she’s applied it to her skin.

As Vanessa approached her 30s, the focus was on discovering a regimen that was as efficacious as it was grounding. After trialing hundreds of products and ingredients, she wanted to create an easier way.

DNA Results

  • 70
    Sun Protection
  • 67
    Glycation
  • 48
    Skin Sensitivity
  • 50
    Skin Elasticity
  • 100
    Pigmentation
  • 46
    Collagen Quality
  • 75
    Antioxidant Protection

“I think that natural beauty is the truly most beautiful. We are all created as unique individuals, and what we bring into this world is unique.”

-- Vanessa Hudgens